Malta-based B2B marketing solutions provider BlueRibbon Software has signed a deal to supply its jackpot marketing platform to Romanian betting and gaming operator MaxBet Group.
The partnership will see the operator’s MaxBet.ro utilise BlueRibbon’s player engagement solution in Romania, allowing the operator to create bespoke jackpots to drive player acquisition, engagement and retention.
“We are very aware of the marketing challenges facing operators today and believe that online gaming brands need to differentiate themselves,” said BlueRibbon Software co-founder [...]
