BetMGM pens multi-year deal with US media brand Gannett

BetMGM has entered into a multi-year partnership with Gannett, publisher of USA Today, to serve as the brand’s preferred online sportsbook and casino partner.

BetMGM will be the preferred partner of USA Today Sports and will incorporate its odds and betting information across the USA Today Network in more than 200 local US markets across 43 states.

A new ‘Bet Now’ feature will also be integrated to give online readers immediate access to the sportsbook.

“We are thrilled to announce a re-imagined partnership with BetMGM, a trusted operator in the sports betting landscape. As a best-in-class partner, our goal is to deliver their trusted sports betting information to our audience of more than 44 million sports fans – especially now that football season has kicked off,” said Michael Reed, chairman and CEO of Gannett.

“We believe BetMGM complements our existing portfolio of partners and will enable us to drive further audience growth and engagement. We anticipate this collaboration will immediately lead to an increase in the overall monetization of our content platform.”

Adam Greenblatt, chief executive of BetMGM, added: “BetMGM is proud to partner with Gannett and the USA Today Network. Their unrivaled reach at a local and national level enables us to connect with a massive audience.

“By integrating odds and insights seamlessly into Gannett’s content, we’re empowering fans to stay informed and engaged with their favorite teams and games. We look forward to a successful partnership that fuels the excitement of sports betting throughout football season and beyond.”

Gambling.com Group partnered with Gannett last year to provide sports betting content across the USA Today Network.

Under the terms of the new deal, the affiliate will serve BetMGM’s sports betting offers and expert insights, leveraging its proprietary advertising technology where online gambling is regulated.

Gannett had previously signed a deal with German sports betting operator Tipico in 2021 to become the exclusive sports betting and iGaming provider.