GiG Media rebrands as Gentoo Media ahead of spin-off

Gaming Innovation Group (GiG) has rebranded its GiG Media business ahead of its planned spin-off later this year.

GiG Media will now be known as Gentoo Media, becoming its own independent brand as a step towards the planned legal split from GiG’s platform and sportsbook business in the second half of 2024.

“The launch of our new brand is a big milestone for us in the process of separating GiG Media from Gaming Innovation Group,” said GiG chief executive Jonas Warrer. “Gentoo has been created with all our partners and employees in mind, ensuring to communicate an accurate and genuine view of ourselves, the business and what we stand for and believe in.

“The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business.”

GiG chairman Mikael Harstad said: “The rebrand of GiG Media marks a pivotal moment in the separation of Gaming Innovation Group into two independent businesses, and is a vital step in the process of increasing shareholder value.

“The launch of Gentoo is a testament to the organisation’s dedication in delivering superior quality and results in every aspect of the business, and is setting the company off to a great start.”

Shares in Gaming Innovation Group Inc (STO:GIGSEK) were trading 0.85 per cent lower at SEK29.00 per share in Stockholm Tuesday morning.