Dafabet partners Worcestershire County Cricket Club

Asia-facing sportsbook operator Dafabet has signed a multi-year partnership with Worcestershire County Cricket Club.

The partnership with the English county club broadens Dafabet's extensive sponsorship portfolio, adding to existing deals in the English Premier League, Scottish Premiership, and across cricket.

As part of Worcestershire’s digital expansion, Dafabet will become the headline sponsor of the club’s live streaming service, which in the last two years has received almost 14 million views around the world.

“We are hugely excited to be announcing our partnership with Dafabet and are delighted to welcome them as a new partner to the Worcestershire family,” said Joe Tromans, head of commercial and partnerships at Worcestershire Cricket.

“We have been very impressed with Dafabet’s commitment to safer gambling and their ambitions to be the world’s most innovative gaming platform, so to have them, as a leading global brand, on board as our official live stream partner, is a major boost to our objectives both on and off pitch.”

Dafabet head of sponsorship, John Cruces, added: “We’re very happy to be partnering up with Worcestershire as we continue to add to our list of partners within the sport. Particularly, their livestream platform can only help us both add to our footprint worldwide.

“As with all our partners, we wish them the best of luck for the forthcoming season.”

Dafabet's cricket partnerships in the UK include Sussex, Durham, Northamptonshire, Leicestershire, Derbyshire, Warwickshire & Edgbaston, and Somerset.