Betsson named main sponsor of the BNP Paribas Nordic Open

Betsson has been unveiled as the main sponsor of the BNP Paribas Nordic Open, the largest tennis tournament in the Nordic region.

The partnership gives Betsson a prominent presence during all matches at the tournament and allows the online betting and gaming operator to organise on-site activities across the event.

The tournament, formerly known as the Stockholm Open, takes place from 12-20 October at the Royal Tennis Hall in Stockholm, Sweden.

“We are extremely proud to sponsor and support this classic tournament. We have sponsored ATP tournaments before, but it feels extra special to do so in Sweden, where the company was founded over 60 years ago, just before the first Stockholm Open,” said Ronni Hartvig, chief commercial officer of Betsson Group.

“We hope that through our support of the competition, our odds on the players, and our on-site activities, we can contribute to making the experience more enjoyable and memorable for everyone.”

Rasmus Hult, CEO of the BNP Paribas Nordic Open, commented: “We are thrilled to welcome Betsson as the new main partner for the BNP Paribas Nordic Open. This partnership marks a significant milestone for our tournament, as Betsson’s extensive experience in sports sponsorship will elevate the profile and reach of the event.

“We eagerly anticipate the dynamic activities and offers that Betsson will bring to our fans, confident that these will make the experience even more engaging and memorable for everyone involved.”

The Nordic Open partnership adds to Betsson’s expansive sport sponsorship portfolio, which includes several football clubs in Italy, title sponsorship of the Greek Cup, and front-of-shirt sponsorship of Boca Juniors, Racing de Avellaneda, and Atlético Nacional.

Shares in Betsson AB (STO:BETS-B) were trading 2.16 per cent higher at SEK122.90 per share in Stockholm Wednesday morning.