BetMGM UK inks multi-year partnership with Wolves

BetMGM has agreed a new multi-year partnership with English Premier League football club Wolverhampton Wanderers.

BetMGM will become the West Midlands side’s official European betting partner for the next two seasons, having served as a partner of the club since the beginning of the 2023/24 season.

The new deal will see BetMGM feature on Wolves’ double-row pitch-side LED advertising system, static branding sites and media interview backdrops at Molineux and the Sir Jack Hayward Training Ground.

“We’re delighted to announce this partnership with BetMGM UK, and thank them for their support as we head into the 24/25 Premier League season,” said Russell Jones, general manager of marketing and commercial growth at Wolves.

“Their support is invaluable to the club as we look to expand our portfolio of commercial partners, and we look forward to working with the BetMGM team over the next two seasons.

BetMGM UK director Sam Behar commented: “It’s been almost a year since we started collaborating with Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years.

“Wolves are one of the most established clubs in the Premier League, and we can’t wait to see them in the first game of the season against Arsenal in August.”

The deal follows on from Debet penning a deal with Wolves to become the club’s principal partner for the next two seasons until the voluntary ban on gambling sponsorship on the front of matchday shirts comes into effect at the end of the 2025/26 season.

The Asia-facing operator’s logo will feature on the front of team shirts and on training kits.