BetMGM UK extends partnership with Newcastle United

BetMGM UK has agreed an extension to its sponsorship deal with English Premier League football club Newcastle United.

BetMGM will continue to serve as a partner of Newcastle United in the upcoming 2024/25 season, having partnered with the club since the brand’s launch in the United Kingdom in 2023.

“Newcastle United and BetMGM have had an exceptional first year together. We have helped BetMGM to drive brand awareness and engagement in key markets, supporting its aim to create the world’s greatest iGaming experience,” said Peter Silverstone, chief operating officer at Newcastle United.

“This new agreement is testament to how effective the club’s profile and support have been to BetMGM, and we are delighted to enhance our support of one another on the next step of our exciting journeys.”

Sam Behar, BetMGM UK director, commented: “Our BetMGM partnership with Newcastle United has been a success, and we are delighted to continue building on this fruitful collaboration.

“The club is incredibly ambitious and their drive perfectly aligns with our Group’s core values. I can’t wait to get this season started and see Newcastle United continue on their journey.”

BetMGM UK has also penned a multi-year deal with Premier League club Wolverhampton Wanderers to serve as official European betting partner for the next two seasons, having served as a partner of the club since the beginning of the 2023/24 season.