Betsson agrees record shirt sponsorship deal with Inter Milan
2nd July 2024 7:58 am GMT
Betsson has sealed its biggest sponsorship deal to date as the new shirt sponsor of Italian Serie A champions FC Internazionale Milano.
The four-year agreement also represents the largest shirt sponsorship deal in the history of Inter Milan, with the Betsson Sport infotainment logo appearing on the front of the clubs’ shirts from the start of the upcoming season.
The new shirts will display two stars for the first time, marking Inter’s 20th Scudetto victory last season.
“This sponsorship is the biggest to date for Betsson,” said Betsson Operations CEO Jesper Svensson. “It allows us to connect with passionate football fans in Italy and around the world. Our aim is to be more than just a sponsor - we want to be a partner that brings excitement and value to the club and its supporters.
“This deal reinforces our strategic growth in key markets and underscores our commitment to positioning Betsson as a leading global sports brand within the industry.”
FC Internazionale Milano corporate CEO Alessandro Antonello commented: “We are delighted to welcome Betsson into the Nerazzurri family as the official main partner and to have signed this historic agreement that will see the Betsson Sport logo placed on the front of our new kits.
“This new collaboration will help us reach new heights in fan engagement and with our partner’s extensive reach and innovative approach, we are poised to expand our international fanbase and enhance the overall experience for supporters in Italy and worldwide.”
Betsson Sport also has partnerships in Italy with clubs such as SSC Napoli and Torino FC and brand ambassador Francesco Totti.
Shares in Betsson AB (STO:BETS-B) closed 2.66 per cent higher at SEK127.20 per share in Stockholm Monday.
