BetMGM UK agrees three-year partnership with Tottenham Hotspur
2nd July 2024 7:51 am GMT
BetMGM UK has agreed a three-year training wear partnership with English Premier League football club Tottenham Hotspur.
The new deal will see the operator become the men’s and women’s club's official betting partner and the official front of training wear partner.
BetMGM UK will feature on media backdrops and the men’s training kit during Premier League, domestic cups and UEFA Europe League fixtures. The brand will also feature prominently on pitch-side LEDs at the Tottenham Hotspur Stadium, as well as on the stadium's big screens and IPTV.
“We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions,” said Sam Behar, UK director at BetMGM.
“This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports.”
Ryan Norys, chief revenue officer at Tottenham Hotspur, commented: “We are delighted to announce this partnership with BetMGM. The Club and BetMGM’s values align exceptionally well through a competitive spirit whilst also continuing to strive for greatness.
“BetMGM has demonstrated it is putting its customers first by continuously developing its product offering to fans. Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gambling,” Norys concluded.
This is the third deal that BetMGM UK has signed in the space of a week.
The first was a multi-year partnership with Wolverhampton Wanderers, which saw the operator become the West Midlands side’s official European betting partner for the next two seasons, having served as a partner of the club since the beginning of the 2023/24 season.
The second deal was an extension with Newcastle United. As part of the extension, BetMGM will continue to serve as a partner of Newcastle United in the upcoming 2024/25 season, having partnered with the club since the brand's launch in the United Kingdom in 2023.
