1XBet extends betting partnership with FC Barcelona

1XBet has renewed its global partnership with FC Barcelona to continue to serve as the Spanish giant’s official betting partner for five more seasons.

IXBet has served as an official partner of FC Barcelona since July 2019 and will continue in that role until June 2029 under the new deal.

The new agreement will provide exposure for 1XBet across the club’s international digital advertising assets, as well as providing access to current and former players from the men’s, women’s and indoor sports teams for promotional purposes.

“The renewal of the agreement with 1XBet is the consolidation of a long-term collaboration that will help us to reassert our commercial strategy in the global sphere,” said Juli Guiu, VP of marketing at FC Barcelona. “Our aim is to continue working together as we have until now, in liaison with a benchmark brand in the online technology and gambling market.”

1XBet spokesperson Alex Sommers added: “We are delighted to continue our partnership with one of the world’s most famous sports brands.

“In business, as in sports, it is important to be in a team with a reliable partner and work hard to achieve results. The extension of the agreement with FC Barcelona confirms that we are on the right track.”