Betway pens long-term partnership with Nottingham Forest

Super Group's Betway brand has sealed an agreement to serve as an official betting partner of English Premier League football club Nottingham Forest.

The agreement with Nottingham Forest adds to the operator’s sports sponsorship portfolio, which includes the likes of Manchester City, Arsenal and Brighton & Hove Albion.

Betway will feature on the advertising boards at Forest’s home ground, the City Ground, during all Premier League, FA Cup, and Carabao Cup matches.

The partnership also includes a number of customer initiatives such as tickets, merchandise, and ‘play on the pitch’ opportunities.

Nottingham Forest and Betway will also collaborate to provide all players, coaches, management, and staff with in-depth training on all relevant codes of conduct relating to betting integrity and responsible gambling.

“We’re thrilled to embark on this partnership with Nottingham Forest, a club with a rich history and a passionate fanbase,” said Super Group CEO Neal Menashe.

“Betway’s customers love football, especially the Premier League, and we leverage partnerships like this to reward them with exclusive opportunities and content.”

Paul Bell, chief operating officer at Nottingham Forest, added: “We are delighted to welcome Betway as our official betting partner.

“Their reputation for excellence and commitment to enhancing the fan experience makes them a perfect partner for Nottingham Forest. This partnership will bring new opportunities for our supporters, from matchday experiences to unique fan engagement initiatives. We look forward to working closely with Betway over the coming seasons.”

Shares in Betway owner Super Group Ltd (NYSE:SGHC) closed 1.86 per cent higher at $3.29 per share in New York Friday.