Betway named Bologna’s official global betting partner

Super Group-owned Betway has become an official global betting partner of Italian Serie A club Bologna FC 1909.

The multi-year agreement will see the Betway brand feature on advertising boards at the Stadio Renato Dall’Ara during all domestic matches and the club’s UEFA Champions League campaign.

Betway will also give its players the opportunity to win VIP tickets and “money-can’t-buy” experiences such as meets and greets and play-on-the-pitch experiences.

Bologna and Betway will also collaborate to provide in-depth training on all relevant codes of conduct related to betting integrity and responsible gambling for all players, coaches, management, and staff.

“We are excited to become the global betting partner of Bologna FC 1909, a club known for its illustrious history including seven Serie A titles. With our extensive and varied global sports sponsorship portfolio, we are delighted to once again have an official betting partnership in the world-renowned Italian football league,” said Super Group CEO Neal Menashe.

“Our collaboration will strictly follow industry marketing standards and emphasise responsible gambling. We eagerly anticipate supporting Bologna FC in their domestic and European campaigns in the years ahead.”

Christoph Winterling, commercial and marketing director at Bologna FC 1909, commented: “We are thrilled to welcome Betway as our global betting partner. This collaboration highlights our club's commercial strength and our commitment to delivering unique experiences to our supporters.

“Partnering with a renowned global brand like Betway is incredibly exciting for us, and we are proud to join their esteemed sports portfolio. We look forward to working together to promote responsible gambling and enhance fan engagement.”

Shares in Betway parent Super Group Ltd (NYSE:SGHC) closed 0.91 per cent higher at $3.32 per share in New York Monday.