Betsson named Premier Padel global betting partner
2nd September 2024 12:02 pm GMT
Betsson has been unveiled as the new global betting partner of Premier Padel, the leading worldwide professional padel tour.
The multi-year agreement will see Betsson aim to improve the fan experience of the Qatar Airways Premier Padel Tour by providing competitions and new content and insights around the tour’s leading players.
"We are delighted to welcome Betsson as our new official betting partner for the coming years," said Rob Mitchell, commercial director at Premier Padel. "This is an exciting time for Premier Padel, and we are continually looking at ways to grow the sport globally and make it more appealing and engaging for fans both on and off the court.
“Our new partnership with Betsson will bring a new audience to Premier Padel tournaments and fans will experience new player information and in-tournament insights.”
Betsson has been actively involved in padel for a number of years though various partnerships, sponsorships and ambassadorships of International Padel Federal tournaments.
Betsson also launched Betsson Padel Tour, an amateur padel tour in Sweden, and sponsored the Mar del Plata Premier Padel P1 in Argentina earlier this year.
“We are probably the most dedicated betting company out there when it comes to padel. With our extensive experience in sponsoring tournaments and offering one of the broadest ranges of odds in the industry,” said Betsson chief commercial officer Ronni Hartvig.
“Not to mention that many of Betsson employees are devoted padel players. Now, we're taking it a step further by becoming sponsors of the biggest tournament out there, and we are humbled and delighted of playing our part in the growth of the sport.”
Premier Padel was founded by Qatar Sports Investments together with the International Padel Federation and the Professional Padel Association, and comprises 25 tournaments across 17 countries during 2024.
Shares in Betsson AB (STO:BETS-B) were trading 1.54 per cent lower at SEK128.88 per share in Stockholm earlier Monday.
