Betway named European betting partner of Chelsea FC

Super Group-owned Betway has become the official global betting partner of English Premier League football club Chelsea.

The long-term agreement gives Betway prominent exposure on advertising boards at Chelsea's Stamford Bridge stadium during all domestic matches, while Betway's players will get opportunities to win VIP tickets and rewards such as meet and greets with players and pitchside tours.

Chelsea and Betway will also work together to provide in-depth training on all relevant codes of conduct related to betting integrity and responsible gambling to all players, coaches, management and staff.

“We are incredibly proud to partner with the two-time UEFA Champions League winners and the five-time Premier League champions. An amazing achievement. Chelsea is a truly global club with a hugely successful history,” said Super Group CEO Neal Menashe.

“This partnership is a super opportunity for Betway to expand its brand and to reward our loyal customers and engage with football fans in new and thrilling ways. We are super excited to work alongside this club.”

Casper Stylsvig, chief revenue officer at Chelsea Football Club, commented: “We are really pleased to welcome Betway as our Official European Betting Partner. Their commitment to creating engaging and memorable experiences for fans aligns perfectly with our values at Chelsea.

“This partnership will offer our supporters incredible opportunities to connect with the club, from interacting with current and legendary players to enjoying VIP hospitality and behind-the-scenes access. We look forward to a successful and dynamic collaboration with Betway over the coming years.”

Shares in Betway parent Super Group Ltd (NYSE:SGHC) gained 2.35 per cent to close at $3.49 per share in New York Wednesday.