Caesars Entertainment partners NFL’s Detroit Lions

Caesars Entertainment has agreed a betting and gaming partnership with defending NFC North champions the Detroit Lions.

The partnership names Caesars Sportsbook as the Lions’ official sports betting partner, and Caesars Entertainment as the official iGaming partner of the team.

Caesars also gains access to certain Lions’ assets for use in new online casino games, the first of which, a Detroit Lions-branded live dealer blackjack game, is already live in Michigan.

A number of Caesars brands, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino, will benefit from regular advertising spots at the Detroit Lions’ Ford Field, as well as on the Detroit Lions Radio Network and digital channels.

“We’re thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver,” said Eric Hession, president of Caesars Digital.

“We’ve enjoyed a great relationship with sports fans in Michigan, and partnering with one of the most passionate fan bases in the NFL will help us grow that connection as we continue to expand our offerings in the state with the launch of Horseshoe Online Casino later this year.”

Mace Aluia, VP of corporate partnerships at the Detroit Lions, commented: “As we embark on this season, we’re proud to enhance our fan experiences with Caesars Entertainment.

“This partnership will unite Lions fans who are passionate about the team, offering them exclusive opportunities to engage with us both at Gamedays at Ford Field and through Caesars’ digital platforms here in Michigan.”

Shares in Caesars Entertainment Inc. (NASDAQ:CZR) closed marginally higher at $37.09 per share in New York Thursday.