Betano named as global sponsor of the UEFA Europa League and Conference League
30th August 2024 9:38 am GMT
Betano has been confirmed as the official global sponsor of the UEFA Europa League and Conference League for the next three seasons.
The partnership begins with this season’s campaign and will run until the end of the 2026/27 season, giving the Kaizen Gaming's Betano brand prominent exposure across the two leagues.
Stoiximan, another Kaizen-owned betting and gaming brand, will sponsor the leagues in Greece and Cyprus.
The Europa and Conference League's draws will be conducted later today, when the likes of Chelsea, Manchester United and Tottenham Hotspur will find out their fates.
Betano is replacing Entain's bwin as the sports betting partner of the continental competitions following the expiry of that deal.
This is the second time that Betano has secured a partnership with UEFA, having served as the first-ever betting partner of UEFA at the Euro 2024 competition.
The operator was also an official partner of the FIFA World Cup 2022 and this year’s Copa America.
Betano will also be present in the UEFA Champions League as the front-of-shirt sponsor of English Premier League football club Aston Villa, who are competing in the league for the first time since 1982.
“During UEFA Euro 2024, we formed an impeccable partnership with UEFA, elevating the experience of millions of fans across the globe who enjoyed the excitement of watching one of the world's most prestigious sports events. Building on that success, we are joining forces again to support the UEFA Europa League and UEFA Conference League,” said Kaizen Gaming deputy CEO Aris Dimarakis.
“As Kaizen Gaming continues to grow, delivering one-of-a-kind entertainment through responsible gaming, this partnership with one of the world’s most respected sports organisations is a testament to our progress and our team’s continued hard work.”
Guy-Laurent Epstein, marketing director at UEFA, commented: “We are thrilled to announce our partnership with Kaizen Gaming and its Betano brand for the next three seasons of the UEFA Europa League and UEFA Conference League.
“After witnessing the impressive scale at which they activated their UEFA Euro 2024 sponsorship with us this summer, we eagerly anticipate how Betano will capture the passion of European club football to deliver even more excitement for the fans.”
