Playbook Fusion secures former Light & Wonder director as CPO

Playbook Fusion has appointed former Light & Wonder content director Jason Bradbury as chief product officer.

Bradbury joins the sports games studio after one year at Light & Wonder as UK content director, having previously held senior roles at ComeOn Group, GVC, William Hill and Inspired Entertainment.

He joins Playbook Fusion as the company prepares to launch its first football title in early 2025.

“Jason has a proven track record of driving product innovation and advancements at some of the biggest operators and suppliers in the industry, and his experience in launching products in the regulated betting markets is vital to our ambitious plans,” said Steve Rogers, founder and CEO of Playbook Fusion.

“Combining that experience with that of our Executive Creative Advisor, Santiago Jaramillo, from the video games industry is going to develop some very unique concepts, particularly around gamification and persistence within our games.”

“He is perfectly placed to deliver our vision of combining betting and video gaming player attributes within our games, and I have full confidence in his abilities to design, develop and deliver games and experiences that will revolutionise the industry,” he concluded.

Bradbury said: “I’m delighted to have the opportunity to work with Steve, Santiago and his impressive team to develop an innovative, never-before-seen product vertical that will bridge the gap between traditional sportsbook and video game players.

“Our content will have mass market appeal to existing player bases, but it will absolutely help operators to engage with harder-to-reach Millennial and Gen Z audiences as well as the next generation of players. This is a game-changing concept, and I’m genuinely excited to join the team.”