Caesars adds Rodney Williams to Board of Directors

Caesars Entertainment has strengthened its Board of Directors with the addition of experienced marketing and brand specialist Rodney Williams.

Williams has an extensive track record of luxury brand-building at some of the world’s best-known beverage brands, having recently stepped down as president of the Diago Beer Company and president of Diageo Canada.

There he oversaw the North American expansion of Guinness, which was the fastest-growing on-premise brand in the United States in 2023, as well as overseeing strong growth for the non-alcoholic Guinness 0 brand in the US and Canada.

Prior to joining Diageo in 2022, Williams spent 11 years at Moet Hennessy, the wine and spirits division of LVMH Moet Hennessy Louis Vuitton, where he was the first American to become a global president (Maison).

“I’m pleased to have Rodney Williams join our Board of Directors,” said Tom Reeg, CEO of Caesars Entertainment. “Rodney brings a different perspective to hospitality, having experienced it from the upper echelon of luxury beverage brands.

"His experience in innovation, digital and experiential marketing, and implementing optimization makes him a good strategic fit for our Board of Directors. I look forward to working with him to continue to drive results for our guests, Team Members, and shareholders.”

Following the appointment of Williams, Caesars' Board now comprises 11 members.

The company is yet to make a determination as to the Board committees on which Williams will serve.

Shares in Caesars Entertainment Inc (NASDAQ:CZR) closed 0.87 per cent lower at $37.42 per share in New York Tuesday.