Flows adds ex-Optimove director as VP of commercial

No-code automation company Flows has appointed former Optimove executive Daniel De Souza as vice president of commercial.

De Souza joins the company after serving for three years as global director of partnerships at Optimove, having previously held senior positions at BGO Group and Win Technologies.

“Dan is a fantastic addition to the team. His experience, industry knowledge and vast network is exactly what we’ve needed to hypercharge our commercial efforts,” said James King, CEO of Flows.

“I’m really excited to see the impact Dan will have with us, having witnessed his many successes in previous roles he’s held. Look out for Dan at SBC Lisbon and for the many great news pieces and client signing announcements to follow his start with Flows.”

De Souza said of his new role: “I’ve had an incredible few years with Optimove, and I’m truly grateful for the opportunity to work with such a fantastic company. However, with the industry rapidly evolving, driven by advancements in AI, increased automation, and major global opportunities as new territories open up, the timing felt right for a new challenge.

“Flows will revolutionise the way businesses automate and manage their operations, and I look forward to joining the most talked-about startup in the industry, and having the chance to showcase the product’s potential for both new and established operators was an opportunity I couldn’t resist!”