Optimove adds Beehive co-founder as senior director of partnerships

Digital marketing solutions provider Optimove has announced the appointment of Adi Dagan as the company’s senior director of partnerships.

Dagan will be responsible for expanding Optimove’s strategic partnerships and fostering growth in key markets.

Dagan co-founded the data-driven marketing company Beehive, which was acquired by Playtech in 2019. He also co-founded Everybuddy Games, where he expanded operations globally and secured over $25 million in venture capital funding.

“We are thrilled to welcome Adi to the team. His expertise will be instrumental in expanding our partner ecosystem and delivering even more value to our clients,” said Optimove CEO Pini Yakuel.

“Under his leadership, we are poised to expand and deepen partnerships that deliver next-level personalized engagement solutions to leading brands across the globe.”

Dagan said of his new role: “I am extremely excited to join Optimove. Optimove’s cutting-edge platform and proven ability to enhance customer engagement through AI-orchestrated, data-driven marketing create a market advantage.

“Optimove is a clear market differentiator for any partner. I am looking forward to help Optimove continue to build valuable partnerships that drive measurable success for marketers.”