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Bragg powers Hard Rock Casino launch in the Netherlands

2nd July 2024 3:36 pm GMT

Bragg Gaming has signed its sixth platform deal in the Netherlands by powering the launch of Hard Rock Digital’s new iGaming site in the Dutch market.

Bragg is supplying its player account management (PAM) software for the launch of HardRockCasino.nl, marking the company’s 6th PAM client in the Netherlands.

Hard Rock will also benefit from Bragg’s full suite of managed services, which includes customer support, payment processing and technology, fraud prevention services, retention marketing and access to its responsible gambling solutions.

In addition to its PAM technology, the agreement also allows for content aggregation, with Hard Rock gaining access to the Bragg HUB, which brings together more than 10,000 casino titles, including exclusive games built on the Bragg Remote Gaming Server (RGS) and games from other leading suppliers.

This includes exclusive content from in-house game development studios Atomic Slot Lab and Indigo Magic.

“We’re excited to be able to support hardrockcasino.nl as it launches in the Dutch market under the Hard Rock Casino brand,” said Bragg CEO Matevž Mazij. “Hard Rock Digital is an internationally recognizable brand with a fantastic global presence, and I cannot wait to see how Dutch players will embrace the brand as we launch with hardrockcasino.nl.”

Hard Rock Digital operates in the Netherlands as part of a brand licensing deal with iCasino BV, which secured an iGaming license from Dutch regulator Kansspelautoriteit (KSA) in May.

“When entering a highly competitive market like the Netherlands, with its strong emphasis on operator compliance, we wanted to have the best foundation, and Bragg’s suite of content and technology solutions provides that,” said iCasino CEO Paul Strikers. “Dutch players will benefit from access to the latest titles and the best offers, bringing the best in Hard Rock Casino style to our iGaming offering.”

Shares in Bragg Gaming Group Inc (TSX:BRAG) were trading 3.19 per cent lower at CAD$7.88 per share in early trading in Toronto Tuesday.

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