Aristocrat Interactive goes live with Hard Rock Bet in New Jersey

Aristocrat Interactive has launched a selection of its online casino games with Hard Rock Digital in New Jersey.

The integration with Aristocrat Interactive’s Content & Aggregation division enables Hard Rock Bet players in The Garden State to access popular slots including Buffalo, Timberwolf and Wild Wild Emerald.

Hard Rock Digital also plans to launch Aristocrat Interactive’s gaming content in additional states and markets in the future. 

“Collaborating with Hard Rock Digital to offer our gaming content to their players via Fusion Aggregation platform is truly exciting,” said Adrian Bailey, managing director of Aristocrat Interactive Content & Aggregation. “This relationship marks the beginning of bringing some of the most engaging gaming experiences on the market to the players of Hard Rock Bet.” 

Hard Rock Digital senior vice president of casino, Grant Williams, added: “The addition of these popular Aristocrat Interactive games to Hard Rock Bet is yet another way that we’re entertaining our players like no one else can.

“Since launching Hard Rock Bet in New Jersey, we’ve increased our casino offerings by nearly 1,000 games and are excited to continue adding unique gaming experiences to our top-rated platform.”

Hard Rock Bet launched its online casino and sportsbook platform in New Jersey in August 2023, and also offers sports betting in Arizona, Florida, Indiana, Ohio, Tennessee and Virginia.

Shares in Aristocrat Interactive parent Aristocrat Leisure Ltd (ASX:ALL) closed 0.30 per cent higher at AUD$49.74 per share in Sydney Wednesday.