Fennica Gaming debuts eInstant games in LatAm with Brazil launch

Fennica Gaming, the B2B division of Finland's Veikkaus, has launched its eInstant games in Brazil through a partnership with online lottery operator LottoCap.

The Brazil launch marks a milestone for Fennica Gaming, which was established by Veikkaus in May 2022 and currently provides eInstant games in Latvia with Latvijas Loto, in Austria with win2day, and in Germany with Lotto Hessen.

The partnership between Fennica and LottoCap came about after LottoCap’s Felipe Camara and Jorge Luiz de Arruda Ribeiro heard Fennica Gaming senior vice president Joni Hovi give a talk about new innovative eInstant games.

“We had a very good start with the discussions and tried to gather a lot of information for LottoCap on how the eInstants work and what kind of player group might be interested in the games,” said Hovi. “These kinds of games would be totally new in the Brazilian market, and LottoCap was interested in introducing them to its players.

“Pretty soon, we started talking about technical integrations and came to the point where a clear path was shown for collaboration. LottoCap is a very agile and professional company with clear visions about the future.”

Fennica Gaming product portfolio manager Jussi Ronkainen commented: “It's always a pleasure to work with an agile, forward-leaning company with good personal connections. I could even say it has been fun to work with LottoCap and its colleagues.

“Now that we have launched our casual-gaming-like entertaining eInstants with LottoCap for their players, we are very excited to see how our game portfolio succeeds in a market that has never seen these kinds of games before. We are continuing the collaboration and working together to optimize the games for LottoCap’s players.”

LottoCap draws are backed by capitalization bonds issued by Aplicap Capitalização and regulated by the Superintendency of Private Insurance of the Federal Government (SUSEP).

“We are operating with Brazilian Aplicap and providing the digital games portfolio,” said Camara, who serves as head of product and marketing for LottoCap. “We are always eager to offer the Brazilian players something new and saw a chance with Fennica Gaming’s innovative portfolio.

“The proceeds go to good causes, and we are sure these games will find their interested audience. We are very happy about the collaboration with the Fennicans as they work with very high standards.”