Scientific Games extends Fremantle partnership for iconic game show brands

Scientific Games has extended its long-term partnership with Fremantle to develop additional lottery games based on iconic TV game shows The Price is Right, Family Feud and Press Your Luck.

Scientific Games has already launched more than 100 different games featuring Fremantle's brands over the years across various categories, including instant scratch, Fast Play and digital.

The new agreement will enable the company to continue to develop new retail and digital lottery games for all three game shows, with The Price is Right-themed game available to lotteries in Australia, Canada, France, United Kingdom and the United States.

The Family Feud-themed game will be available in Canada and the US, while Press Your Luck will only be available to US lotteries.

"We are delighted to continue this incredible partnership with Scientific Games," said Erica Gadecki, senior vice president of partnership solutions for Fremantle. "Their continued success with bringing our iconic brands to lottery fans around the world is unparalleled."

Scientific Games vice president of licensing Tina Hoover added: "We are thrilled to continue our partnership with Fremantle and look forward to collaborating on more engaging lottery experiences together.

"Some of the most entertaining licensed brand lottery products offered by Scientific Games are themed to Fremantle TV game shows. Our game design teams continue to push the limits on creative ways to immerse players in their favourite game show brands.

She added: “We have found that these game show brands work really well in the iLottery space as they have play mechanics that players already know and love. We can bring that same excitement from TV to iLottery so players can enjoy digital lottery games featuring game shows they have watched for years."