Pennsylvania Lottery expands eInstant games portfolio with IWG

The Pennsylvania Lottery has become the first in the United States to roll out a new category of eInstant games from Allwyn-owned Instant Win Gaming (IWG).

IWG's eFastPlay games, which have been rebranded as EZ eInstants by the lottery, offer players a more simplified instant play experience and feature a linked jackpot powered by the supplier’s Instant Jackpots technology.

The state lottery is initially going live with three games - Prospector’s Gold Rush, Firework Fortune Frenzy and Treasure Tomb - with further game launches planned in the coming months.

“Kudos to the team at Pennsylvania Lottery for launching the first range of EZ eInstants. This new category launch is very exciting and, frankly, has not happened too many times in the iLottery industry,” said Rhydian Fisher, CEO at IWG.

“As iLottery programs mature, we feel it is critical as a strategic content supplier to offer a variety of gameplay experiences. These EZ eInstants will cater to a specific group of Lottery players, providing the Pennsylvania Lottery with an opportunity to engage with new players for their iLottery program.”

Drew Svitko, executive director at Pennsylvania Lottery, commented: “We’re very excited for our new EZ eInstant category to go live. These games, provided by IWG, will be a great addition to our existing portfolio, offering up new experiences that cast a wider net of game play appeal, and in turn, create incremental revenues for older Pennsylvanians.

“We have several EZ eInstant games in our future release plans, and we cannot wait to see how players respond to this new category.”