Fennica Gaming launches eInstants with FDJ in France

Veikkaus subsidiary Fennica Gaming has launched its eInstant games in France in partnership with La Française des Jeux (FDJ).

Fennica's games are now available to players across France, including localised versions of games such as Northern Jack, which has been localised as Chercheur d’Or.

The launch of Fennica Gaming’s eInstants is a result of a collaboration with the Lotteries Entertainment Innovation Alliance (LEIA), which looks to bring together lotteries in the Nordics and France.

“We are incredibly proud of the diligent work and extensive collaboration that has gone into bringing eInstants now also to the French players. In everything we do, we put the player first. To us it means to offer a high-quality game portfolio for every target audience,” said Timo Kiiskinen, managing director at Fennica Gaming.

“This we can provide with our dedicated team and our game studios from our “Game Family”. We have worked tirelessly to ensure the customer and especially the players’ needs, and we are confident that the players in France will be thrilled with the new offering.”

Kirsi Lagus, VP of portfolio and product development, commented: “Our eInstants are designed to provide instant entertainment, combining cutting-edge technology with captivating gameplay.

“The first game FDJ chose from our portfolio is the Northern Jack and it offers pure entertainment with bonus rounds for the players. It’s based on our Match’EM mechanic and features an adaptive algorithm, plus an in-game tutorial to guide the player how to play. It’s one of our most successful games around all our markets.”

Esther Millet, product manager at FDJ, added: “Launching Fennica Gaming’s eInstants in our offering is a significant achievement in LEIA cooperation. We are excited to see the same positive reception from French players as in the other LEIA countries.

“Thanks to the rigorous development and testing phases, we are sure that the game not only meets but exceeds expectations. We are committed to continuing our efforts in providing top-notch gaming experiences for our player.”