Fennica Gaming launches eInstants with Virginia Lottery
20th August 2024 9:20 am GMT
Veikkaus subsidiary Fennica Gaming has launched its eInstant games in Virginia in partnership with the Virginia Lottery.
Fennica’s games are now available to players on the Virginia Lottery's NeoPollard Interactive-powered platform, via an integration with EQL Games.
Three of Fennica Gaming’s most popular titles have been added to the Lottery’s portfolio - Miner Jack’s Combo Caverns, Wobblyblobs, and Boulder Blast.
“We are excited to provide Virginia Lottery with the eInstants we have been creating since 2004. We have a vast lottery knowledge through our parent company, Veikkaus, the Finnish National Lottery, and offer games featuring the latest standards and player preferences,” said Joni Hovi, SVP of customers and marketing at Fennica Gaming.
“We are eager to learn Virginia players’ preferences so we can tailor our offering to meet the Virginia Lottery’s needs through our games as a service.”
Brad Cummings, CEO of EQL Games, added: “We're incredibly proud to partner with Fennica Gaming, bringing their suite of cutting-edge eInstant products to the Virginia Lottery’s online platform.
“When I first saw these games, I knew their casual gaming approach to eInstant products would find an important home in the U.S. iLottery market. This marks just the beginning of what Fennica Gaming can offer the Virginia Lottery and the lottery industry as a whole.
“We look forward to seeing how these games will perform now and into the future, and we thank Fennica for trusting us to deliver these groundbreaking products in the Americas,” Cummings concluded.
Scott Kenyon, deputy executive director of marketing at the Virginia Lottery, commented: “As we wrap up four years of having iLottery, it is important for the Virginia Lottery to offer new types of eInstant games to our players to continue growing our player base.
“The unique games provided by Fennica Gaming offer us the opportunity to attract new players that are looking for casual gameplay and additional value in their experience.”
