BetMakers signs data and content agreement with SIS

BetMakers Technology Group has signed a new racing data and content distribution agreement with Sports Information Services (SIS).

The agreement will see Betmakers deliver SIS race data and video content to SIS clients and affiliates in Australia and New Zealand via integration with BetMakers’ technology platforms, which include websites, mobile apps, and pricing apps.

The agreement will also give BetMakers’ bookmaker partners in the region the ability to use SIS’ data and audio-visual services, including access to video and data from horse racing in the United Kingdom and Europe, the Middle East, and the Americas, alongside greyhound racing in the UK and Ireland.

The content that will be made available as part of the agreement includes racing from Bahrain Turf Club and Dubai’s Jebel Ali and Meydan racecourses, 45 German, Italian, Polish and Spanish racecourses and over 45 UK and Ireland racecourses.

“We are pleased to extend our longstanding working relationship with SIS to deliver content and data services to BetMakers’ bookmaker solution clients in Australia and New Zealand,” said BetMakers CEO Jake Henson.

“Close integration with partners like SIS allows BetMakers to offer our End-to-End Platform, Embedded Solution and API clients the racing and betting content they demand and to ensure that our solutions continue to deliver the broadest suite of global racing products to heighten player engagement.”

Paul Witten, managing director for Europe, the Middle East and Africa at SIS, commented: “Australia is one of the largest international racing wagering markets and our partnership with BetMakers enables SIS customers to receive a tailored product that suits their local market needs.

“We are pleased to assist our racetrack partners in ensuring broad distribution continues and look forward to working with BetMakers over the course of the agreement to deliver growth for those partners.”

Shares in BetMakers Technology Group Ltd (ASX:BET) gained 3.33 per cent to close at $0.093 per share in Sydney Tuesday.