OpenBet unveils new geolocation product

Sportsbook platform and service provider OpenBet has launched a new geolocation product, powered by Amazon Web Services (AWS).

OpenBet Locator has been built on the backbone of AWS, OpenBet’s strategic cloud provider, and is a low latency solution that enables operators worldwide to locate, promote to, and monitor customers.

Initially targeting the North American market, the solution features fully flexible geo-fence management and high precision location tracking, as well as fraud prevention combined with real-time virtual private network (VPN) and location spoofing detection.

It also features player targeting for customer relationship management (CRM), data analysis and in-venue promotions.

“Introducing OpenBet Locator is an exciting move for us and takes our modular product offering to a new level,” said OpenBet CEO Jordan Levin. “Built in-house and leveraging AWS technology, we have developed a strong proposition that can be tailored to meet unique business needs.

“As a pioneer within the global sports betting arena for over 25 years, we have an in-depth understanding of the challenges and opportunities operators face within highly regulated markets. OpenBet Locator is a scalable, compliant and dependable geolocation solution that removes the barriers to operators’ success.”