LiveScore Group launches new Kambi sportsbook in the UK and Ireland
3rd June 2024 8:48 am GMT
LiveScore Group has rolled out its new online sportsbook, LiveScore Bet, in the United Kingdom and Ireland in collaboration with Kambi.
The rollout is a result of a sportsbook partnership signed in October 2023, with Kambi providing LiveScore with its suite of sports betting products, including betting platform, managed services, AI-powered trading and bet builder.
LiveScore will also utilise Kambi’s open APIs, incentive tools and bespoke bet offer specials.
“We are delighted to have launched in the UK and Ireland with our enhanced sportsbook product ahead of the Euros and Copa América,” said LiveScore Group CEO Sam Sadi.
“It was crucial we were live on time in one of our most important markets. In collaboration with Kambi, we are incredibly excited to deliver memorable sports betting experiences for our players during these prestigious tournaments and beyond.”
Erik Lögdberg, managing director of Kambi, commented: “This launch is a significant milestone in our partnership with LiveScore Bet. Kambi is committed to delivering a flexible sportsbook product that can be customised to meet the specific needs of each operator in their respective target markets.
“The UK and Ireland are both highly competitive, but by leveraging the combined strengths and expertise of LiveScore Bet and Kambi technology, LiveScore Bet is uniquely positioned to create a one-of-a-kind sportsbook offering.”
Shares in Kambi Group plc. (STO:KAMBI) were trading 0.69 per cent higher at SEK102.40 per share in Stockholm Monday morning.
