Danske Spil extends OpenBet collaboration for third time

Danske Spil has announced an extension of its long-term collaboration with platform, content and services provider OpenBet.

The latest agreement extends an 11-year partnership between OpenBet and the Danish national lottery operator and will see OpenBet continue provide the operator’s omnichannel platform.

As part of the new deal, Danske Spil will transition its trading and risk management services to OpenBet’s managed trading services, which will give its sportsbook 24/7 global coverage.

The expanded agreement also includes OpenBet’s trading system with a self-trade functionality for football.

“Our long-standing partnership with Danske Spil has always been about pushing the boundaries of innovation in sports betting. The new expanded agreement is a testament to the partnership and commitment of both teams working towards a shared vision across Danske Spil and OpenBet,” said Nikos Konstakis, chief operating officer at OpenBet.

“The introduction of our Managed Trading Services marks another important step towards that shared goal. We look forward to continuing driving unparalleled value to Danske Spil and its customers.”

Jens Nielsen, sports betting director of Danske Spil, commented: “OpenBet has been a close partner of Danske Spil since 2013 and remains very important for us in continuously achieving our ambition of delivering the strongest, most user-friendly and entertaining sports betting experiences possible to our clients.

“With the extended agreement, we look forward to expanding the partnership by including new services. OpenBet will thus continue to play a pivotal role in our strive to meet the evolving needs of our players. We are in a good position to further evolve our online and retail offering, bringing the safest and most interesting products to our loyal customer base.”