Pragmatic Play powers DAZN Bet sportsbook in Germany

Pragmatic Play has expanded its partnership with DAZN Bet to launch a new sportsbook for the operator in Germany.

The German migration follows the successful rollout of Pragmatic Play’s sportsbook solution with DAZN Bet in Spain last October.

“Our entry into the German betting market again proves the ability to launch our sportsbook product in a competitive and highly regulated market, fast on the heels of our Spain launch in October,” said Pragmatic Play senior vice president of sports Gareth Crook. “We're delighted to be partnering with DAZN Bet to achieve their growth plans, this time in Germany.” 

DAZN Bet was awarded a German licence after a successful collaboration with Pragmatic Solutions, whose Player Account Management (PAM) platform technology has been the core technology layer used to integrate Pragmatic Play’s sportsbook into DAZN Bet.

“We are excited to announce the launch of our new sportsbook platform in Germany through our partnership with Pragmatic Play,” said Daniel Berthold, managing director Germany, Austria, UK & new markets at DAZN Bet. “The new platform provides us with a competitive set of features, tailored to perfectly meet the essential requirements to be successful in the German market. 

“Our customers can now enjoy smoother journeys, exciting new functionalities, and automated processes, all designed to enhance the overall betting experience. This strategic milestone will help us grow our footprint and market share significantly in the coming years and will set us up for long-term success. We are confident that this collaboration will strengthen our position as a leading player in the market.”