Huddle’s micro and prop bets go live with Sportradar

Huddle is looking to expand its market reach through the integration of its product suite with Sportradar.

Huddle will distribute its player proposition and micro-betting products via Sportradar’s unified odds feed, which brings together numerous XML feeds to provide a wide array of sports betting data to operators.

“Huddle is incredibly excited about our distribution deal with Sportradar, a move that highlights our commitment to revolutionizing the sports betting market,” said Dylan Mitchard, VP of business development at Huddle.

“By integrating our state-of-the-art player props and micro-markets into Sportradar’s unified odds feed, we provide their clients with instant access to our cutting-edge betting solutions.

“This collaboration eliminates the need for any development work from Sportradar’s customers, delivering enhanced performance and a seamless betting experience,” Mitchard added. “Together, we are shaping the future of in-play sports betting.”