Bragg rolls out Kambi sportsbook for 711.nl in the Netherlands

Bragg Gaming has enabled the launch of a new online sportsbook for 711.nl in the Netherlands through its partnership with Kambi.

Extending its existing PAM partnership with the Dutch operator, Bragg has worked with 711.nl to integrate the Kambi sportsbook into its current setup.

“We’re excited to grow our existing relationship with 711.nl to include this new sportsbook through our partnership with Kambi,” said Bragg senior vice president of commercial for EMEA and LatAm Matej Nemec. “Our agreement with Kambi is providing a unique mechanism to allow our operator partners to offer sportsbook in a cost effective, time efficient manner.”

711.nl has been using Bragg’s PAM technology since launching in the Dutch market in April 2022, with the operator recently granted a sports betting licence by Dutch gambling regulator Kansspelautoriteit (KSA).

“Bragg have been a great PAM partner to 711.nl since we first launched in the Dutch market, so it was a definite no-brainer to expand this relationship to include sportsbook for the first time,” said 711.nl chief operating officer Gilles De Backer. “We’re looking forward to seeing how our existing customers and Dutch players in general embrace our new sportsbook.”

Kambi senior vice president of partner success Veena Dhesi added: “We are delighted to once again be teaming up with Bragg to power the launch of the 711.nl sportsbook in the Netherlands.

“Kambi’s deep sports betting offer, which includes sophisticated pricing and trading capabilities as well as an award-winning Bet Builder product perfectly complements Bragg’s PAM expertise, and we look forward to working together to deliver unforgettable sports betting experiences to 711’s players.”

Shares in Bragg Gaming Group Inc (TOR:BRAG) closed 1.66 per cent lower at CAD$7.70 per share in Toronto Tuesday, while shares in Kambi Group plc (STO:KAMBI) were trading 1.97 per cent higher at SEK108.70 in Stockholm earlier Wednesday.