Metric Gaming partners with Betzone for UK launch

UK-based sportsbook provider Metric Gaming has signed a partnership with Betzone to launch the brand’s new UK sportsbook.

The deal marks Metric Gaming’s first deployment in its home market of the United Kingdom and includes the company's first proprietary racing product.

“We feel privileged to have been selected by the Betzone team before we had a live product out there, and we aim to repay their astute judgement,” said Keith Hayes, CEO of Metric Gaming.

“Of course we’re excited to enter our home market, but particularly as we will showcase our first proprietary product, Racing. With a soccer product in the works too, this is another important step to finally unlocking the power of this incredible platform we’ve built.”

Adam Joseph, chief operations officer at Betzone, commented: “We are delighted to announce the partnership with Metric. We have been impressed with their product and proposition, as well as their speed of delivery.

"We are confident they can support us with Betzone in the UK market, and the other opportunities we are planning.”

The partnership with Betzone follows the launch of Metric Gaming’s sportsbook platform in the Netherlands with Betnation in May 2024.