Bragg Gaming agrees Kero Gaming micro betting integration

Bragg Gaming has agreed a deal to integrate Kero Gaming’s suite of micro betting products with its content aggregation platform.

The agreement will see Kero’s micro betting data feeds, products and services added to the Bragg HUB for distribution to operator partners.

The Kero platform combines in-play betting markets, live chat and live streaming into a one-stop shop for bettors, allowing players to watch games, place bets and chat seamlessly.

The deal forms part of Bragg’s long-term strategic goal to become the turnkey solutions provider of choice to the iGaming and sports betting industry, with additional sports betting provider partners to be added in the future.

“We’re thrilled to be able to offer our aggregation customers access to Kero’s suite of sportsbook products for the first time,” said Bragg Gaming head of aggregation Ivica Jovanovski. “We’re confident that this agreement will serve as a useful growth tool as we look to increase the sports betting technologies and platforms available to our customers globally.”

Kero Sports CEO Tomash Devenishek commented: “Kero is focused on enhancing and providing innovation to the sports betting community by integrating our advanced technology with our real-time micro markets offering.

“Our partnership with Bragg is a significant step forward in allowing us to deliver our exceptional sports betting products globally. It’s great to advance this agenda with Bragg as a partner.”

Shares in Bragg Gaming Group Inc (TOR:BRAG) closed 3.32 per cent lower at CAD$7.57 per share in Toronto Thursday.