Scientific Games adds Inspired Entertainment’s virtual sports to its content hub

Scientific Games has expanded its content delivery platform with the addition of virtual sports products from Inspired Entertainment.

Inspired’s portfolio of virtual sports are now available to Scientific Games' iLottery customers around the world via the SG Content Hub, providing high frequency virtual contests that complete in around 90 seconds.

“Joining the SG Content Hub was a strategic step forward in our overall game plan to broaden the global reach of our exciting virtual sports content,” said Brooks Pierce, president and CEO of Inspired Entertainment. “We're thrilled to bring the virtual sports experience to iLottery players globally through this partnership.”

Steve Hickson, VP of digital games at Scientific Games, commented: “We're pleased to welcome Inspired into our digital content distribution SG Content Hub Partner Program and further expand our relationship. Their roster of diverse and unique digital sports experiences will be of huge interest to our lottery customers.”

Shares in Inspired Entertainment Inc. (NASDAQ:INSE) gained 3.82 per cent to close at $7.88 per share in New York Tuesday.