Kambi Engage doubles in size following vendor additions

Kambi’s third-party supplier ecosystem, Kambi Engage, has doubled in size following the addition of three new vendors.

Launched earlier this year, Kambi Engage offers streamlined access to a curated selection of third-party engagement providers, complementing the range of engagement features already available on the Kambi platform.

The ecosystem initially launched with Sportradar-owned VAIX, Epoxy.ai, and OtherLevels and now boasts three new vendors: BETEGY, Pliable, and Splash Tech.

“We are thrilled to welcome Betegy, Pliable, and Splash Tech to the growing Kambi Engage ecosystem, through which Kambi partners can access top-tier bettor engagement tools and services,” said Kambi managing director Erik Lögdberg.

“These new vendors offer best-in-class solutions in their respective areas, giving our partners the tools they need to enhance their offerings and deliver a superior betting experience for their customers. We look forward to discussing the programme with current and prospective partners, as we continue to enhance our platform’s capabilities.”

BETEGY CEO and founder Alex Kornilov added: “We are excited to join forces with Kambi and become an integral part of the Engage ecosystem.

“This partnership empowers all Kambi operators to not only maximise the benefits of Kambi’s solutions but also elevate their marketing efforts using BETEGY’s omnichannel ad creative and campaign management software.

“Furthermore, this collaboration paves the way for all suppliers within the ecosystem to cooperate and develop unique, innovative solutions for the industry,” Kornilov concluded.

Kait Rikkers, chief operating officer at Pliable, commented: “As an operator I was always in Excel or having to wait for a new report or dashboard to get the answer to a question.

“I didn’t understand, getting access to my own company information was excruciating and expensive. I signed up for a data warehouse, data connector tools, BI platforms and created a huge cost center and feel like I was duped. I didn’t get anything faster and often times it wasn’t accurate.

“Jason and I started Pliable because no way am I alone in that feeling. We are so pumped helping non-technical folks see and use their data without the need for an engineering team or data stack.”

Splash Tech CEO Adam Wilson remarked that he was thrilled to join the supplier ecosystem after working with Kambi licensees for a number of years and looked forward to working more with the Kambi network.

Shares in Kambi Group plc (STO:KAMBI) closed 0.84 per cent lower at SEK117.40 per share in Stockholm Monday.