Stats Perform awarded exclusive betting streaming rights to EFL

Stats Perform has secured a multi-year agreement with the English Football League (EFL) to live-stream video content to sports betting operators.

The agreement gives Stats Perform the exclusive right to distribute live audiovisual streams of select EFL matches to sports betting operators worldwide, excluding the United Kingdom and United States.

The package also includes two EFL domestic cup competitions, the Carabao Cup and the Bristol Streets Motor Trophy.

The streams will have Stat Perform’s technology and Opta data implemented to provide a more tailored experience for viewers.

“We are thrilled to add the English Football League’s storied teams and thrilling, high-quality competitions to our bet live streams offering,” said Andrew Ashenden, chief betting officer at Stats Perform.

“This agreement underscores our commitment to helping our licensed sportsbook partners provide the most trusted and entertaining sports betting experiences to their customers. The EFL’s rich history and passionate fanbase make it an ideal addition to their services.”

Ben Wright, chief commercial officer at the EFL, commented: “We are delighted to partner with Stats Perform, a highly trusted global leader in sports AI and technology and the pioneer in live streaming for betting. We look forward to working closely together to deliver an exciting and innovative product.”