Sydney-listed betting operator BlueBet Holdings has confirmed that it will exit the United States to focus on its home market of Australia.
The decision follows a strategic review of the company’s US operations following BlueBet’s merger with betr.
BlueBet said that slower than expected regulation had hampered total market growth and hindered interest in its B2B SaaS platform, which BlueBet had viewed as a significant opportunity.
“Further, the industry dynamics in the US B2C market are such that [...]