Finnplay enhances responsible gambling efforts with Mindway AI integration

Helsinki-headquartered iGaming platform provider Finnplay has agreed a deal to integrate Mindway AI's safer gambling solution.

The collaboration will provide Finnplay’s operator partners with enhanced tools to detect and monitor at-risk gambling behaviours in real-time, with a particular focus on the Dutch market.

“Mindway AI is dedicated to creating innovative solutions that enhance the safety and enjoyment of gaming experiences," said Mindway AI CEO Rasmus Kjaergaard. “By partnering with Finnplay, we can extend our reach and impact, helping more operators implement effective, AI-powered, responsible gambling measures.

“Together, we’re not only making gambling safer but also setting a new benchmark for the industry. We’re excited about the possibilities this partnership brings and look forward to making a positive difference in the gaming world.”

Finnplay managing director Jaakko Soininen added: “Our strategy in Finnplay is to be the platform of cooperation and bring together the best operators, the best providers and the best solutions to ensure players and regulators have the best and safest experience for gambling.”